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My ability to research, concept, and deliver strategic ideas are designed for legends not stars.

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Product & Brand Strategy

Ram Bam

Ask: Create a university beer to partner with Hardywood. This includes: A beer name, can, and tap design.

 

Problem: Students often refer to VCU as " The Safety School "

 

Insight: Students see VCU as a “safe to be you” school and this attitude has carried over into the city.

 

Strategy: Celebrate all that VCU alumni & supporters create with the safety of self-expression.

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Note: This project won a live pitch competition and was produced & distributed by Hardywood Brewing for a limited time.

Shallow Holes

Hallmark

Ask: Develop a creative brief for ways Hallmark should sell cards?

 

Problem: Cards are dying, digital is dominating, tastes are expanding, and perception is changing. 

 

Insight: Hallmark is not competing against a brand. They’re competing against a mindset and a new cultural norm.

 

Strategy: Get people to remember the power of a greeting card.

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Communication Strategy

Florida Rising

Ask: The Governor of Florida has just said in a press conference, “groups like Florida Rising have an agenda to corrupt your children, encourage the genital mutilation of young people... & Frankly, it's disgusting.”

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What would you recommend for the organizations communications response? Our response should be smart, bold, and firm.

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Brand Strategy

The Kickoff Experience

At the Kickoff Experience we know you want to be a college athlete. The only thing standing in the way is getting recruited. You’re not sure how or what you need to find a school that fits you and your goals; making you feel anxious about running out of time. As former athletes that waited until the home stretch to start the recruitment process, we understand the anxiety that comes with not knowing what to do next. But, no worries you have us in your corner, and we have the playbook they don’t want you to have! We are a sports marketing firm that educates, brands & promotes high school student athletes to take your passion, find your purpose, and put a twist on your college recruiting journey.

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