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My ability to research, concept, and deliver strategic ideas are designed for legends not stars.

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Ask: Create a university beer to partner with Hardywood. This includes: A beer name, can, and tap design.

 

Problem: Students often refer to VCU as " The Safety School "

 

Insight: Students see VCU as a “safe to be you” school and this attitude has carried over into the city.

 

Strategy: Celebrate all that VCU alumni & supporters create with the safety of self-expression.

Note: This project won a live pitch competition and was produced & distributed by Hardywood Brewing for a limited time.

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